The luxury avant-garde menswear brand was created in 2010 with the aim to provide the fashion conscious with accessible yet luxurious & conceptual garments. Ryan Heard is at the helm of this inspirational brand, constantly evolving each season; notoriously known for their leather garments, unique materials and original washes through a muted palette and innovative construction.

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Each item is made with a bespoke style in mind, the fit & finish is essential along with providing unique fabrics teamed with carefully chosen manufacturers. The Delusion ethos is to work with every item individually & construct it in house by hand, incorporating the pattern cutters, sample hands and creative team, they pride themselves on allocating time, thought & precision into every piece. The collections are a great success both commercially and with stylists with celebrity fans including Will.i.am and Mario Balotelli. Each Collection is based around a different theme, from the Spring Summer 15 Asylum collection, which was loosely based around a mental asylum and the upcoming Autumn Winter 15 Norse collection that carries a strong Viking feel throughout. This brand is innovative, exciting and expresses fashion in a new unique way.

Intro have stocked all of the Delusion collections which include outerwear, t-shirts, vests, jeans, shirts, trousers, sweatpants, sweatshirts, knitwear and shorts over the last five years. Each piece is a great fashion forward choice for any season. Shop the latest collection at Intro.