Boy London is one of the hottest underground brands . Adored by celebrities and fashionistas alike, Boy London men's clothing is the label that everyone wants. Boy started as an underground label however it soon spilled over into mainstream culture thanks to the demand for unique clothing with attitude.
The history of Boy London menswear is just as vibrant as the brand itself. Before creating Boy, Stephane worked with Sex Pistol’s manager and punk clothing icon Malcolm Mclaren before opening his first store on Kings Road where Billy Idol worked on the till. The punk roots are what makes Boy London such a sought after brand, the clothes scream attitude and reflect the spirit and nature of the punk scene.
Fuelled by a need to reinvent and create innovative styles, Boy London has constantly evolved to become the sought after brand that it is today. The iconic design is instantly recognisable, proving that sometimes it is the simple statements that make the most impact. The brand re-launched in 2007 after closing its doors in the 90’s. Phenomenal demand for the classic pieces brought Stephane Raynor’s designs back into the forefront of fashion where it is set to remain for a long time.