, ,

How to Wear Men’s Oversized/Anti-Fit Tops

The tailored fit has become the norm in more recent years with men across the globe adopting the slimmer fitted style. However, with streetwear making its comeback and more sports luxe brands entering into the marketing (evident from the collections at New York Fashion Week), the increased desire for a more urban look has hit. This gradual build since AW14, has seen a rise in the trend of oversized and longline garments. With icons such as Kanye West pioneering this style, it’s a look that seems set to stick for... Read More

, ,

Trend Drop: Longer Length Tees

Long length men’s t-shirts have completely blown up this season. With the current explosion of street style influencing menswear fashion, the success of this trend is no surprise.   For some time the longer length silhouette has been a signature detail for high end and avante garde menswear designers including Acne, Rick Owens and Anne Demeulemeester. Their collections are recognised for slouchy oversized garments, styled with multiple layering details. This look has only recently translated into street wear, where we see slightly more clean cut and wearable versions. The long... Read More

, ,

Fresh Brand : Serge Denimes

With the new season in full swing, now is the perfect opportunity for discovering new designer brands and refreshing your wardrobe with Intro. We are very excited to introduce our latest arrival Serge DeNimes onto the Intro Scene. Some of you may already be familiar with the founder Oliver Proudlock from the hit E4 reality tv series Made in Chelsea. However, the label itself contrasts hugely from the polished streets of Chelsea. What you get from Serge DeNimes is raw, cutting edge, urban apparel. Things kicked off for Serge DeNimes... Read More

, ,

Long + Long X Mishka are the newest brands to now stock at INTRO

British Design Label Long & Long X Mishka has taken the street style scene by storm, we’re extremely excited to bring you this killer brand at INTRO. Long & Long X Mishka clothing speaks volumes of attitude, all through their bold graphics and oversized silhouettes. Inspiration has derived from the early punk era, goth and grunge sub cultures enhanced with a 90’s vibe. The overall look is raw and edgy, making them a favourite amongst the urban street scene.   If you’re looking to make a statement this season then look... Read More

Welcome To The Blood Brotherhood

Blood Brother’s Spring/Summer 13 offering has landed in-store and online and it doesn’t dissapoint. Made up of vibrant streetwear set against a grey and monochrome base, it ticks all the right trends for this season. Not just a clothing brand, Blood Brother prides itself on drawing inspiration from the creative industries with influences from photography, film, art and music providing a refreshing twist. The brand concept is based on a brotherhood, offering clothing with integrity, roots and ambition. ‘Owning a piece of Blood Brother heralds an entry into the the... Read More

Outfit Inspiration #1

The first in our new series of blog posts that aim to inspire you and your outfits, so if you’re looking for men’s outfit ideas, you’ve come to the right spot. We plan on featuring men’s fashion tips and hints on a regular basis, with looks brought to you by our staff. We’re picking the freshest pieces, carefully selected for style, look and occasion. So if you’re looking for outfit ideas for the weekend, a wedding, work or just for staple wardrobe pieces, we’ve got ’em. As this is our... Read More

SS13 Preview

A sneaky preview of what’s arriving over the next few months at Intro. We’ve got some fantastic new brands lined up to get you kitted out for Spring/Summer, including: Drink Beer Save Water – T-shirts DBSW started with an absurd idea of saving water by drinking beer (sounds good to us). This young, fun t-shirt label carries that whimsy through to their designs: their t-shirts are more of a ‘social lubricant’ than just clothes – instead of limiting clothes as a way of looks, use them to start up conversations... Read More