Fresh Brand : Serge Denimes

serge denimes

With the new season in full swing, now is the perfect opportunity for discovering new designer brands and refreshing your wardrobe with Intro.

We are very excited to introduce our latest arrival Serge DeNimes onto the Intro Scene. Some of you may already be familiar with the founder Oliver Proudlock from the hit E4 reality tv series Made in Chelsea. However, the label itself contrasts hugely from the polished streets of Chelsea. What you get from Serge DeNimes is raw, cutting edge, urban apparel.


Things kicked off for Serge DeNimes in 2011. Since then the brand has gained a dedicated fashion forward following. This continues to grow alongside the strength of the brand.

‘We appeal to the young-creatives, the street-wise and the fashion conscious from across the globe’


A large focus of the collections take inspiration from one of the worlds most renowned carnivals in Rio De Janerio in the late 70’s. This is clear to see through the multitude of bold and unique prints.


Serge DeNimes live by three principles in order to create the perfect t-shirt. A good quality fabric, with a clean cut and unique print/design. Quality is something this designer men’s brand take very seriously. Only the highest quality cottons will do, with exceptional care and detail taken into the printing processes. These garments will definitely stand the test of time.

Cuts are simple but clean, the ideal canvas for a striking design. The simplicity of the men’s tees and sweatshirts makes them extremely versatile with a pair jeans and trainers. Bold prints speak for themselves, which means you don’t have to put to much thought into what to style them with them.



Serge DeNimes are set for a bright future. If you’re looking to invest in something new this season we would highly recommend incorporating this brand into your wardrobe. Stay street smart with quality apparel and unique designs to set you apart this season.

Shop the collection here!

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