Odeur was founded in Stockholm in 2006 by designers Petter Hollstrom and Gorjan Lauseger. Their first collection was distributed amongst a few select clientele in Sweden and Japan. Odeur can now be bought in seventeen countries around the world with a collection that consists of t-shirts, shirts, jackets and jumpers. The Odeur collection at Intro includes a variety of key pieces that are styled around a dark colour palette. Garments include variations of dirt washes, blacks and charcoals, in contrast to bright whites and sober dusty colours. The Odeur collection pays key attention to detail, and many of their items include zippers, prints, buttons made of gun metallic colours.